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Re: Branding Window Signs
Posted By: Howie Cohen In Response To: Re: Branding Window Signs (SVP Neon Equipment)
Date: Wednesday, 3 December 2008, at 3:46 p.m.
What I have been doing for many years not is to use one of those clear return address slickers affixed to the Plexiglas of the sign. They are small and clearly visible. I also feel these stickers are generally for the ego of the neon sign producer in that if a potential customer likes the signs that they see in the window, they will probably go inside and ask the owner.
They do work however if the purchaser is not available or the sign needs service at some point in its life.> Although I haven't made any window signs in
> a long time, when I did it was my experience
> that most customers are not too thrilled
> about the sign company doing this. Putting
> your info on the back or side of the sign is
> one thing. But putting it on the face in a
> manner where it is easily legible to the
> viewer is quite another. Your customer paid
> for their message to be seen, not yours. If
> you are going to do it you should at least
> notify the customer beforehand that it is
> part of the deal, that you will put your
> contact info on the face of their sign
> somewhere. But be prepared for some
> resistance from them. JMO> Mark
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